Always changing, technology can be a challenging topic for copywriters. At KC Copywriting, we are early adopters at heart and enjoy seeing the latest developments – whatever the guise.
Over the years, we’ve worked with the men and women developing and marketing software, researching, designing and manufacturing new hardware, and the B2B marketplaces that sell them.
It means we can do more than tell the difference between SaaS, PaaS and IaaS: we can understand the benefits – and advantages – of your product… and communicate them in a way that makes sense to customers with less tech know-how.
Work examples
Media companies are scaling quickly and successfully, thanks to our client, Sponsy.
Designed to make media sponsorship easier – particularly for lean teams – Sponsy equips media companies with the powerful capabilities, native integrations and advanced automations necessary to help their customers grow, grow, grow.
We began working together on a series of case studies in Spring 2023.


Technology’s rapid evolution has transformed the building management landscape. Novacene’s revolutionary platform enables industry professionals managing existing building stock to grapple with new technical hurdles, such as: energy efficiency, regulatory compliance and occupant comfort.
Since 2016, manufacturer Unispectral has been committed to making high-quality spectral imaging accessible for a range of industries.
Spectral imaging empowers growers throughout their product lifecycle.
When the client wanted to highlight its product success within tea manufacturing, we worked with them to develop, research and write a case study.
